And tomorrow never comes…it could be next month, next year or maybe never…
One of the major challenges that your current business is facing it that your customers are changing the way they purchase.
You probably already have a website up and running with a nice product description and contact information, but you are selling and promoting your products and services at some of the largest online stores and you let them run the whole transaction and logistics.
But… What are you doing about your brand recognition? What kind of direct services are you giving to your customers? Why can´t you run your own online store?
You can have it…and you don´t need to wait till tomorrow…
With Quick Shopping Cart® you can make your store as unique as your products…
You don’t need technical skills to build a successful Web store. Quick Shopping Cart makes it easy to create an eye-catching store that accepts credit cards, integrates with Google® and eBay® and offers multiple shipping options – all with no set-up fees!
With hundreds of design options to choose from, you can customize your store to fit your style. However you decide to design your site, it still comes down to three basic steps:
Choose a design:
- Select from over 1,500 design and color combinations.
- Choose from 14 Category page styles and 11 Product Detail page styles to find the best layout for your products.
- Customize your store by adding your logo and adjusting colors, fonts, images, navigation and more.
Add your products:
- Organize your products in categories and subcategories.
- Specify product details, including SKU, description, pricing, options and inventory tracking.
- Create featured products, sale pricing and coupons. Choose product associations, cross-sells and up-sells.
- Use the Store Setup Wizard to walk you through your shipping, tax and payment options.
- Preview your store before you publish it.
- Offer secure customer registration and easy-to-use customer checkout.
- Accept major credit cards, PayPal Express Checkout and more.
- Ship to USA, Canada, Mexico, and more than 100 additional countries.
- View reports to track revenue, orders and website performance.
First all let us give you a big picture on new GTLDs. There are currently over 900 ( yes…nine hundred new domain extensions ) available for registration or pre-registration with yearly fees starting at two or three time the cost of registering a Dot Com domain extension…
The total number of registered domain names passed 250 million in the last quarter of 2012, and more than 6 million domain names were registered in the fourth quarter of 2012, bringing the total to 252 million worldwide. The basic dot com domains, make up the majority of registered domain names. By the end of December users had registered 106.2 million .com domains, as well as 14.9 million .net addresses. The .com and .net top-level domains (TLDs) also accounted for the majority of newly registered domain names. In total, 8 million .com and .net TLDs were registered during the fourth quarter of 2012. Additionally about 21 percent of .com and .net websites, are just one-page sites and 15 percent are registered but don’t point to a working site at all. Country code top-level domains grew 21.6 percent year-over-year to a total of 110.2 million domain names, with China driving quite a bit of this growth. (Source: Verisign).
What about new domain extensions? Well, according to Domain Incite, as of March 5, there were just over 200,000 domain names registered in the new gTLD extensions. ( this is around 0.08% of the total registered domains). Consider that an important amount of them where defensive registrations from Companies that run their business using the traditional dot com extension and some others that are registering for brand protection.
So, what about the idea that the new gTLDs will change the Internet forever? In the new internet era (with more than 1000 extensions), will shorter domains using new gTLD extensions become good brandable domains as well? And more importantly, will new domain extensions (assuming they run websites with relevant and fresh content) show up on top in search engines? These are some questions that still don´t have a concrete answer. And not having an answer at all, new gTLD’s should be considered a high risk investment.
We will start taking registrations for new domain extensions at Centerzero Domains very soon (it´s almost all set), however we suggest you follow some of the following tips:
- If you happen to find a single character domain name (or up to two or three letters) it might be a good asset in the future.
- Same applies for single word names (non brandable) that are related to your business.
- If your domain name currently includes a word that equals the new domain extension, you can consider registering a shorter version of the domain name you are currently using. (example: if you own yourclub.com you might consider registering your.club)
- Meanwhile there are still plenty of available dot com domains still waiting for your registration at a very convenient yearly price.
If you plan to register a Domain Name and build a Website to earn cash from it, then you may want to read this for sure. The first part of making a Website is choosing the Domain Name you will go with: if your domain name is somehow “poor”, you will most likely get very low traffic (visitors) to your site. Here you will get some basic information and advice about how to choose the right domain name for your business…
Using Common Domain Endings
This can be good or bad for you. Common domain endings (CDE) means using domain endings such as: www xyzpal com or www xyztube com or something like that, where xyz is a word or a few words related to your niche. Here are some examples:
and many more…
Your visitors will remember the original site. For example, lets say you have designed a video streaming site, and you choose to name it xyztube.com, then people will remember youtube, and simply go to youtube instead. I.e. dailymotion.com was smart choice, that is a good domain name and it has no relevance to youtube, because you don’t want to remind your traffic who your competition is. By choosing a name that ends with “tube”, you are indeed advertising YouTube.
Your visitors will also think that your site is a clone site that is nothing more than a “wanna-be.” That is bad for your site’s reputation. If your site happens to be better than the competition, let’s take the YouTube example, your might get sued for Copyright Infringement. Too much work and effort for nothing. Don’t choose a domain that is so much of a “carbon copy”.
If your copying isn’t that bad, then you will take a shortcut to front pages, easily become popular and get hight traffic, because it makes it easy for your visitors to remember the domain name that you have chosen.
Take LimeWire for example, a quite popular site and application. If you registar a domain names such as spankwire.com, then you can build a XXX website, and there you have it, two famous and really easy to remember site names. Spankwire copied the whole “wire” DME and still were able to become popular.
Search Keywords as part of your Domain Name.
Many people think that having keywords as part of a domain name is the best option to get top positions in search engines, but it doesn’t work for all domains names.
Using Keywords will make it really easy to have a good PR (Page Rank) and come up high in the list of the first page of search engines. That could never be bad in any way.
Keywords also help your visitors remember you WebSite name. If you are looking for domains hot deals , then guess what: you go to domainshotdeals.com, duh!
Keywords often end up making a site’s domain name really long. Eight is a good number of characters to have in your domain, at max. However, as we see with domainshotdeals.com, the domain name exceeds 8 characters. Because of this, visitors may choose other sites that have the same niche but different and smaller domain names, like domains.com, for example (unfortunately this domain name is already registered).
Keywords also seem to make site’s dull. For example, when you want to search for something regardless of where you usually search, you definitly don’t go to search.com do you? Or in other examples, if your searching for a proxy to use, you don’t just go to proxy.com, as its probably filtered on the PC anyways.
A common mistake when picking a domain with keywords is registering those that have keywords with dashes: www xxx-yyy-zzz com with xxx, yyy, and zzz being three different keywords with -‘s in between (i.e domains-hot-deals-com). These kinds of sites show up quick in search engines, but again, no one is going too type that s..t in, people will choose a site with a smaller name in the same niche.
Domain Name Extensions (Top Level Domains, Country Code Top Level Domains)
TLD stands for top level domain. The gTLD is a generic top level domain, which are domain names ending with a .info, .org, .net, etc. A ccTLD is a country code top level domain, which are domain names ending with a .in (India), .us (USA), .it (ITALY), etc.
Choosing a gTLD is best, but one can never say when it is best. This is a very complicated part of choosing a domain name, so please consider the following: Dot info If your website will be all about information is the best choice. If you are designing a website that provides information on how to build a website, then you may go with www creatingwebsites info, which completely makes sense. A .info domain name is often associated with proxy sites as well.
Dot com Do you think that there’ s no way of going wrong with a .com domain name? You know what? There is. Often people choose .com domain names that are really lengthy because thats all what’s left available and not registered with .com’s: long domain names. Don’t choose a domain name with more than 8 letters unless it really works well.
Dot net This is often a second choice if the domain name you want is not available with .com. However you have to be careful. Remember, you dont want a domain name that will remind people of other more famous websites, especially if you share the same niche. So lets say youtube.net is available, and you want to make a site like YouTube, then you would be making a huge mistake, because why would visitors go to youtube.net when they can just go to youtube.com ?
Dot org This is the best TLD for Websites that belong to Organizations, but again, dont make the same mistake as mentioned for .net .
Dot ccTLD Choosing a kind of country code TLD does not mean a lot. It is many times used in Cybersquatting (Cybersquatting, also known as domain squatting, according to the United States federal law known as the Anticybersquatting Consumer Protection Act, is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. However, there are very popular ccTLD’s registered: good examples are del.icio.us and www wis dm. Both use the TLD at the end to make a word. This also allows visitors to easlily remember domain names. ccTLD’s can be more expensive than traditional TLD’s.
Consolidate Your Website Traffic In A Single Domain – SEO Rule 1
According to Google® a “naked domain” is a Domain Name without its “www” prefix (for instance “domainshotdeals.com” would be the naked version of “www.domainshotdeals.com” (which would be the “non-naked” version of the Website).
There’s a possibility that Search Engines measure traffic going to the naked version of your Domain Name (“domainshotdeals.com”) and traffic going to the non-naked version of your Domain Name (“www.domainshotdeals.com”) as traffic belonging to two different Websites.
Even more, for some of its applications used in combination with your Domain Name, Google® only allows the use of the non-naked version of your Website (“www.domainshotdeals.com”).
More importantly, Google® itself redirects its own name to the non-naked version (i.e. If you type in google.com in your browser it will redirect to “www.google.com”).
It means that if you are not redirecting your naked domain to your non-naked domain, your real traffic may be underestimated by Search Engines and Website Traffic Evaluation tools.
The simplest way to redirect the naked version of your Domain to its non-naked version is by using the .htaccess file.
Although .htaccess is only a file, it can change settings on the servers and allow you to do many different things, the most popular being able to have your own custom 404 error pages. .htaccess isn’t difficult to use and is really just made up of a few simple instructions in a text file.
You may be wondering what .htaccess can do, or you may have read about some of its uses but don’t realise how many things you can actually do with it.
There is a huge range of things .htaccess can do including: domain redirection, password protecting folders, redirecting users automatically, custom error pages, changing your file extensions, banning users with certian IP addresses, only allowing users with certain IP addresses, stopping directory listings and using a different file as the index file.
Creating a .htaccess file may cause you a few problems. Writing the file is easy, you just need enter the appropriate code into a text editor (like notepad). You may run into problems with saving the file. Because .htaccess is a strange file name (the file actually has no name but a 8 letter file extension) it may not be accepted on certain systems (e.g. Windows 3.1). With most operating systems, though, all you need to do is to save the file by entering the name as:
(including the quotes). If this doesn’t work, you will need to name it something else (e.g. htaccess.txt) and then upload it to the server. Once you have uploaded the file you can then rename it using an FTP program.
Below is the .htacces file that redirects permanently the naked “domainshotdeals.com” to the non-naked “www.domainshotdeals.com”:
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