The role of Domain Names in a Social Networks World
Do you have a strong presence in Social Networks but still don’t have your own Domain Name and an Active Website?
Do you think you don’t need to register a Domain Name and build your own webpage anymore?
You may be wrong. Domain Names are still kings of the internet search results.
You have a strong presence in Social Networks. You tweet, post in your wall, you digg, post in your Blog, you Stumble, Tumble, microblog, upload a Tube Video, you share photos, you comment on others stuff. You have followers, people in your circles, you have friends, contacts, interests, suscriptors to your Social Networks submissions etc. You have spent a lot of time and effort building your profiles and growing your personal network of contacts. You are doing this just for pure fun, to stay in touch or to conduct any kind of business.
Now: How can you tell the social world that all these profiles belong to you? How do you keep your network growing? And more important: How can you tell search engines that all these profiles belong to you?
If you don’t have one domain name and an active Website up and
running, you are missing a unique chance to let search engines discover that all what you have built in your social network activities belong to you.
When you perform searches in any of the most popular search engines, the results you get are basically domain names, and if you are
just relying in your posts in Social Networks to show up in those searches, you may end up just not showing up on top of the search results. the first search results to show up are the Domain Names belonging to the Social Networks because just one little piece of that domain name has a pointer to you contents, which may be similar to other users posts on the same network who have more followers or links than you. So, at the end of the day, the domain name that has the name of the social network where you built your contents gets all the credit, and more importantly all the traffic value. It means that for the
“intelligence” of the search engines your contents have less value than the overall contents of the domain name that owns the social network. The consecuence is that in specific searches of certain keywords performed in search engines, your inputs will probably never show up in the front page, because your stuff will compete with millions of internauts that posted similar stuff on the same social network.
When you register a Domain Name and build your own Webpage you get a unique chance to tell the search engines that, on top of all the social profiles that you have built, you have a unique I.P. Address on the Internet that is related to you, and it is possible because, no matter which language or tool you used to build your Website, you end up telling the search engines who you are, which are the most important contents that you have built and the search keywords that will make you show up as a search result, and your website ends up getting all the traffic credits for internauts visit your Page. And this is possible because when you build you own and personal Web Page you will generate a code to the internet called Meta Language that provides all this information to search engines as follows:
<TITLE>John Smith Profile</TITLE>
<META name=”description” content=”John Smith Profile Page: Facebook Profile, Twitter Profile, Google+ Profile.”>
<META name= “keywords” content=”John Smith, John Smith Profiles, Facebook Profile, Twitter Profile, Google+ Profile”>
Here you will build your unique contents using Internet programming
languages such as HTML or a Website Builder tool. You will also place
links to your social network profiles keeping a track record of your latest posts. Basically, all the contents that you generate should be originated from your website and then posted in your Social Networks profiles (i.e. if you are a Blogger, you should first post on your Website and then post a link to you page contents in your Social
Network profiles. You can also encourage your followers and friends to link to your Website placing an invitation to link your webpage in your Social Profile. As you get more links to your website, your chances to show up on top of search results increase.
First things First About Domain names Registration:
You should start by searching a Domain Name that relates to the contents of your page. For example for the above case, you should register a Domain Name such as: johnsmithprofile.com or john-smith-profile.com, provided the .com domain extension is available for this name (this is funny, as of today these domain names where available and ready to register.