My two cents on new domain extensions

First all let us give you a big picture on new GTLDs. There are currently over 900 ( yes…nine hundred new domain extensions ) available for registration or pre-registration with yearly fees starting at two or three time the cost of registering a Dot Com domain extension…

New Domain Extensions

The total number of registered domain names passed 250 million in the last quarter of 2012, and more than 6 million domain names were registered in the fourth quarter of 2012, bringing the total to 252 million worldwide. The basic dot com domains, make up the majority of registered domain names. By the end of December users had registered 106.2 million .com domains, as well as 14.9 million .net addresses. The .com and .net top-level domains (TLDs) also accounted for the majority of newly registered domain names. In total, 8 million .com and .net TLDs were registered during the fourth quarter of 2012. Additionally about 21 percent of .com and .net websites, are just one-page sites and 15 percent are registered but don’t point to a working site at all. Country code top-level domains grew 21.6 percent year-over-year to a total of 110.2 million domain names, with China driving quite a bit of this growth. (Source: Verisign).

What about new domain extensions? Well, according to Domain Incite, as of March 5, there were just over 200,000 domain names registered in the new gTLD extensions. ( this is around 0.08% of the total registered domains). Consider that an important amount of them where defensive registrations from Companies that run their business using the traditional dot com extension and some others that are registering for brand protection.

So, what about the idea that the new gTLDs will change the Internet forever? In the new internet era (with more than 1000 extensions), will shorter domains using new gTLD extensions become good brandable domains as well? And more importantly, will new domain extensions (assuming they run websites with relevant and fresh content) show up on top in search engines? These are some questions that still don´t have a concrete answer. And not having an answer at all, new gTLD’s should be considered a high risk investment.

We will start taking registrations for new domain extensions at Centerzero Domains very soon (it´s almost all set), however we suggest you follow some of the following tips:

  • If you happen to find a single character domain name (or up to two or three letters) it might be a good asset in the future.
  • Same applies for single word names (non brandable) that are related to your business.
  •  If your domain name currently includes a word that equals the new domain extension, you can consider registering a shorter version of the domain name you are currently using. (example: if you own yourclub.com you might consider registering your.club)
  • Meanwhile there are still plenty of available dot com domains still waiting for your registration at a very convenient yearly price.

Good Luck!!

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