It’s time to change your SEO

The new SEO rules for your business

Sniffing the internet changes
Sniffing the internet changes

I usually pay attention to the changes, but lately the changes are going faster than the attention I give to them…

The latest news is that now you can do shopping on Instagram if you enable your business settings. 

So, what is the purpose of having an online store running from a domain website?

What is the point of maintaining a blog with information about your products?

Even google is suggesting that all internet pages should be compatible with the AMP format so that they can crawl them better. 

Forget to upload high resolution images to your website. Now you must use low resolution vectors and images that are loaded from a CDN so that your SEO is better.

The loading speed of your website has become the most important. The content does not count to get more visits.

The name of your online store now depends on the trends of the search engines and not so much on how wonderful your brand is.

The available technologies to build your website are less and less and at the end of the day all the pages look the same.

As all websites look the same, they are all penalized by search engines for having duplicate content.

It is the end of SEO and positioning for organic searches.

Only paid searches manage to close businesses after a significant investment of money in advertising.

Your visitors do not have time and want to buy fast and at the best price. They already have enough information about the product you are selling and they do not need it.

The whitelabel stores are a hoax because there are thousands that look the same. Unless you have a deep pocket to spend on online advertising.

Finally if you have a deep pocket maybe you should open a real store. At least you will know who enters to buy from you and who does not, without needing to pay an SEO consultant.

Or get you a better job…

New gTLDs: Upsides and Downsides today

The New gTLDs are here whether you like it or not

Search New Generic Top Level Domains

As we mentioned in a previous post, over one thousand new gTLDs are in the process of being launched during this year and 2015. The yearly fees for registration of these new extensions start at two times the cost of registering a Dot Com domain extension or higher.

In addition if you want to pre-register a new gTLD you can do it now, but in most cases if there’s more than one bidder for the name of your choice you will be taken to a private auction between all the bidders, it’s not a first come first served pre-reg. So you may end up paying more than what you expected for the registration and sometimes it’s not clear how much will you have to pay for renewals of this “premium-wannabe” name.

Read moreNew gTLDs: Upsides and Downsides today

Branding Your Online Store

Cheap Group Domains Online Store

Choosing a name for your online store

Cheap Group Domains Online Store

Every idea must have a name first… Before going live with your Online Store or Discount Store you should take special attention to the domain name name that you plan to use and make sure that it will be easy to spell and easy to remember by your audience.

Read moreBranding Your Online Store

Your Naked Domain Has Less Internet Traffic

Consolidate Your Website Traffic In A Single Domain – SEO Rule 1

the-best-search-engine-optimization-tools

According to Google® a “naked domain” is a Domain Name without its “www” prefix (for instance “cheap.group” would be the naked version of “www.cheap.group” (which would be the “non-naked” version of the Website).

There’s a possibility that Search Engines measure traffic going to the naked version of your Domain Name (“domainshotdeals.com”) and traffic going to the non-naked version of your Domain Name (“www.domainshotdeals.com”) as traffic belonging to two different Websites.

Even more, for some of its applications used in combination with your Domain Name, Google® only allows the use of the non-naked version of your Website (“www.cheap.group”).

More importantly, Google® itself redirects its own name to the non-naked version (i.e. If you type in google.com in your browser it will redirect to “www.google.com”).

It means that if you are not redirecting your naked domain to your non-naked domain, your real traffic may be underestimated by Search Engines and Website Traffic Evaluation tools.

The simplest way to redirect the naked version of your Domain to its non-naked version is by using the .htaccess file.

naked domains

Although .htaccess is only a file, it can change settings on the servers and allow you to do many different things, the most popular being able to have your own custom 404 error pages. .htaccess isn’t difficult to use and is really just made up of a few simple instructions in a text file.

You may be wondering what .htaccess can do, or you may have read about some of its uses but don’t realise how many things you can actually do with it.

There is a huge range of things .htaccess can do including: domain redirection, password protecting folders, redirecting users automatically, custom error pages, changing your file extensions, banning users with certian IP addresses, only allowing users with certain IP addresses, stopping directory listings and using a different file as the index file.

Creating a .htaccess file may cause you a few problems. Writing the file is easy, you just need enter the appropriate code into a text editor (like notepad). You may run into problems with saving the file. Because .htaccess is a strange file name (the file actually has no name but a 8 letter file extension) it may not be accepted on certain systems (e.g. Windows 3.1). With most operating systems, though, all you need to do is to save the file by entering the name as:

“.htaccess”

(including the quotes). If this doesn’t work, you will need to name it something else (e.g. htaccess.txt) and then upload it to the server. Once you have uploaded the file you can then rename it using an FTP program.

Domains And Search Engine Optimization.

Some Basic Rules of Search Engine Optimization For Domains

Keeping your Website contents original and fresh while complying with SEO rules and techniques is almost impossible unless you turn it a permanent improvement process.

It’s impossible to stay on top of all your competitors.

About SEO Techniques
About SEO Techniques

As your Website traffic increases, the greater the chances of falling drastically.

Social marketing is a key element in your SEO strategy.

An image can tell more than a thousand words…but how can you make search engines understand this?

 

Seo Techniques

Every year there are higher chances that your SEO strategy will fail and that you will start loosing traffic coming from organic searches.

If you keep making the same mistakes with your SEO strategy, you will probably end up being qualified as a spammer and penalized by search engines.

When using SEO tactics, less is more.

If you don’t use SEO techniques al all, your Website traffic will go down. So you will have to take the risk of implementing a SEO strategy to survive.

If you keep feeding your Website with “copy/paste” stuff (text, images, etc.) from other Internet Pages, you will end up being considered as a spammer by search engines and get a drastic reduction in your organic traffic (even if you credit the originating Sites by linking to them).

When using SEO techniques to increase your organic Internet Traffic, it can take weeks or even months until you start seeing results, so you cannot do many changes simultaneously.