Lately I see a lot of guys who promote their successful experiences of Dropsurfing and Dropshipping, where they tell us how they have become millionaires in a few weeks.
They also take the opportunity to offer their paid seminars where they teach us how to build a successful store in a few sessions.
This morning my dog asked me the following:
If they are so successful why do they share their knowledge? It is clearly a business model where there is no place for everyone.
And if they have earned so much money, why do they need to earn more money by giving that training?
Honestly I did not know what to answer him. I gave my dog a cookie and we both continued walking on the beach…
Consolidate Your Website Traffic In A Single Domain – SEO Rule 1
According to Google® a “naked domain” is a Domain Name without its “www” prefix (for instance “cheap.group” would be the naked version of “www.cheap.group” (which would be the “non-naked” version of the Website).
There’s a possibility that Search Engines measure traffic going to the naked version of your Domain Name (“domainshotdeals.com”) and traffic going to the non-naked version of your Domain Name (“www.domainshotdeals.com”) as traffic belonging to two different Websites.
Even more, for some of its applications used in combination with your Domain Name, Google® only allows the use of the non-naked version of your Website (“www.cheap.group”).
More importantly, Google® itself redirects its own name to the non-naked version (i.e. If you type in google.com in your browser it will redirect to “www.google.com”).
It means that if you are not redirecting your naked domain to your non-naked domain, your real traffic may be underestimated by Search Engines and Website Traffic Evaluation tools.
The simplest way to redirect the naked version of your Domain to its non-naked version is by using the .htaccess file.
Although .htaccess is only a file, it can change settings on the servers and allow you to do many different things, the most popular being able to have your own custom 404 error pages. .htaccess isn’t difficult to use and is really just made up of a few simple instructions in a text file.
You may be wondering what .htaccess can do, or you may have read about some of its uses but don’t realise how many things you can actually do with it.
There is a huge range of things .htaccess can do including: domain redirection, password protecting folders, redirecting users automatically, custom error pages, changing your file extensions, banning users with certian IP addresses, only allowing users with certain IP addresses, stopping directory listings and using a different file as the index file.
Creating a .htaccess file may cause you a few problems. Writing the file is easy, you just need enter the appropriate code into a text editor (like notepad). You may run into problems with saving the file. Because .htaccess is a strange file name (the file actually has no name but a 8 letter file extension) it may not be accepted on certain systems (e.g. Windows 3.1). With most operating systems, though, all you need to do is to save the file by entering the name as:
(including the quotes). If this doesn’t work, you will need to name it something else (e.g. htaccess.txt) and then upload it to the server. Once you have uploaded the file you can then rename it using an FTP program.
The Internet is full of words for which it never paid.
First Fact: Without words the Internet would be meaningless, so it managed to get stuffed with words and has never paid for them.
Internauts pay for products and services that they buy thru Internet, but all the contents that live there are free of charge.
The Second Fact is that journalism never managed to develop and impose a system to charge for articles published on the Internet.
This is leading to a terminal crisis for journalism, because many times journalists don’t get paid for the articles that they write and get published. Since the compensation that they get isn’t enough for them to survive, at the end of the day journalism is no longer their main source of income and they spend less time researching for the articles that they publish. This is why the quality or the published articles is lower than decades ago.
Today in the Internet Era, a typical News Website sustains its budget mostly from incomes coming from advertising, rather than the quality of the news that they publish.
In this new paradigm, Internet generates every day more money for hardware manufacturers and software developers instead of rewarding those who create contents.
Internet, because of its open and public condition, offers unlimited opportunities to anyone who wants to have its own news website and wants to publish contents.
This leads to a continuous degradation of journalism on the Internet: If you don’t get rewarded for the articles that you publish, you can´t invest to keep the best writers in your staff.
Bloggers are more than happy with this situation, because with the degradation of the contents quality in the News Websites, they are starting to see an increase of the visits that they get in their blogs.
However this is temporary, their visitors will leave very soon if your blog contents don’t get refreshed and improved.
There’s also a strong competition coming from social networks, a place where nobody needs to legitimate what gets posted.
We live in an absolute democracy of the instantaneous contents. Literally a chaos.
The practice of stealing copyrighted material and “copy/pasting” someone else’s stuff is widely accepted and “legitimated”.
All this is killing journalism, because internauts think that they know about everything and what they don’t know can be searched and considered valid information.
It is time for the Internet to find creative ways to compensate journalism for its efforts or the quality and accuracy of information will continue to deteriorate.
Building A Website That Drives More Internet Traffic
Now, you’ve registered your Domain Name and you are ready to build your Website.
Although you are not an experienced Web Designer, and you have decided to start building it using a Website Builder, you have to make sure that you are in control of all of variables listed on this post in order to get a reasonable amount of traffic.
First of all, what is a reasonable amount of Internet traffic? Well, it depends on what you are trying to accomplish. For example if you are trying to build an Online Store to sell, you should be able to get at least over ten thousand visits per day. Specially if you are planning to invest money advertising your Website on the Search Engines. If you are going to “bet” money in “Pay Per Click” keywords to drive traffic to your site, you can run out of cash for advertising very soon and your keyword planning for online advertising will not be quite effective. Depending on the business that your intend to drive with your online store, an optimistic conversion ratio of your advertising campaign can be as low as 5% (five percent). For example if you spend 100 dollars a day in Pay Per Click advertising programs, and you drive a high quality Online Store you should expect no more than five new transactions a day. If the total Gross Margin of these five transactions is less than 100 dollars then you are loosing money with your PPC Campaign (or taking this loss as an investment to get a Customer base for repeat sales and renewals). So building a serious advertising campaign based on a Pay per Click strategy means that you have plans to invest thousands of dollars per month before you start making some profit. Have you considered this advertising budget for, let´s say, a minimum period of six months? How much? $30,000/$60.000 to build a customer base of one thousand “first purchase” customers in six months assuming you will not recover this investment from your profits?
So this is why it is so important you build a Website that can be able to bring traffic from organic searches before you start opening your wallet. If you make a little “brain investment” and you can drive at least five thousand daily visits to your Site coming from organic searches then you can start to plan on PPC advertising to increase your business.
Once again, you are not a Web Designer but have decided (and you can) to build your own Webpage by using a Website Builder tool. The tool will help you get a professional “look and feel” but you must make sure you can comply with the following basic rules when building your Website:
1.- Avoid using the domain name that you are using to run your Website as part of the Title Tag. This can be considered as an attempt of keyword spamming by search engines.
2.- Make your Title Tag shorter than 70 characters, including spaces.
3.- The Meta Description Tag of your Website should be between 50 and 150 characters. If it is longer will not display properly by search engines. Additionally avoid using a “spammy” description by repeating words more than two times in your description (for example: “Domains Hot Deals for Hot Deals Domains now offering Domain Deals” is a spam and looks unprofessional).
4.- The Keywords Meta Tag should contain less than ten keywords separated by commas (you can use combined keywords such as “Domain deals” as one single keyword). You should avoid repeating one specific keyword more than two times, for example you can use plural and singular for a specific keyword (for example: “domain deals, cheap domain, etc.”). Apparently search engines are not giving too much weight to the Keywords Meta Tag when considering your website ranking on organic searches, but you should avoid using repeated keywords.
5.- All the images that you are using in your Website should have the “height” and “width” attributes and a description in the “alt” attribute. Try to compress your images as much as you can without impacting your images definition (there are a lot of free tools that you can use). Consider that your Website size should not be bigger than 100K if you want your page to be displayed within two seconds. If your Webpage is too “heavy” and takes more than two seconds to get fully loaded a first time, your visitors will leave before looking into it and Search Engines might penalize your Site in organic search for being too slow. Search on the Web and find ways to reduce your Page load time by using CSS stylesheets for all those character sets that you use and learn how to reduce the images load time for your “second time” visitors using cache expiration attributes (Expires headers) for your images.
6.- Your Web Page should have just one H1 heading. Using multiple H1 headings is okay if that is a logical way to organize the page, but they should be used sparingly. That’s because search engines can view multiple H1 headings as an attempt to signal that all the content on a page is equally important, a tactic that’s seen as an attempt to game with the search engine algorithms. Your H1 heading should be shorter than 150 characters.
7.- If your Website content is too large, split your website into several pages indexed from your home website. Remember a single page should not be larger than 100K.
8.- If you plan to add information to your Website on a daily or weekly basis, consider opening a blog on your same domain extension (example “blog.domainshotdeals.com”). The use of a blog will increase your organic searches as you blog entries start to get mapped by Search engines and additionally if you get and publish proper comments (non spammy comments) to your blog posts, Search engines will start considering your posts as relevant information and you will get more indexed pages.
9.- Don´t forget to use an htaccess file in your hosting account to redirect your naked domain to a “www” preffix. Search engines might consider traffic going to non www domains and www domains as separate sources of traffic and underestimate your total consolidated traffic.
10.- Last, but not least, you can do nothing against the fact that your domain name registration is brand new. Search engines might consider similar content published in older domain names as more relevant as compared to a domain name registered less than a year ago. Hence you should avoid registering a new domain name just for one year. If you are going to invest in a domain name to build an Online Store, you should register it for 5 years or more. It is yet to be proved that search engines will detect or qualify it with higher ranks, but any of your customers and prospects can always go and check in the Whois database your domain name and its expiration date. Nobody would buy from an Online Store whose domain name was registered for just one year.