Lately I see a lot of guys who promote their successful experiences of Dropsurfing and Dropshipping, where they tell us how they have become millionaires in a few weeks.
They also take the opportunity to offer their paid seminars where they teach us how to build a successful store in a few sessions.
This morning my dog asked me the following:
If they are so successful why do they share their knowledge? It is clearly a business model where there is no place for everyone.
And if they have earned so much money, why do they need to earn more money by giving that training?
Honestly I did not know what to answer him. I gave my dog a cookie and we both continued walking on the beach…
The new SEO rules for your business
I usually pay attention to the changes, but lately the changes are going faster than the attention I give to them…
The latest news is that now you can do shopping on Instagram if you enable your business settings.
So, what is the purpose of having an online store running from a domain website?
What is the point of maintaining a blog with information about your products?
Even google is suggesting that all internet pages should be compatible with the AMP format so that they can crawl them better.
Forget to upload high resolution images to your website. Now you must use low resolution vectors and images that are loaded from a CDN so that your SEO is better.
The loading speed of your website has become the most important. The content does not count to get more visits.
The name of your online store now depends on the trends of the search engines and not so much on how wonderful your brand is.
The available technologies to build your website are less and less and at the end of the day all the pages look the same.
As all websites look the same, they are all penalized by search engines for having duplicate content.
It is the end of SEO and positioning for organic searches.
Only paid searches manage to close businesses after a significant investment of money in advertising.
Your visitors do not have time and want to buy fast and at the best price. They already have enough information about the product you are selling and they do not need it.
The whitelabel stores are a hoax because there are thousands that look the same. Unless you have a deep pocket to spend on online advertising.
Finally if you have a deep pocket maybe you should open a real store. At least you will know who enters to buy from you and who does not, without needing to pay an SEO consultant.
Or get you a better job…
Choosing a name for your online store
Every idea must have a name first… Before going live with your Online Store or Discount Store you should take special attention to the domain name name that you plan to use and make sure that it will be easy to spell and easy to remember by your audience.
If you’ve been active in social networks and now have plans to launch an online store, take a look at your own Social DNA before linking your name to your business.
Let´s say you’ve been pretty active last years and opened personal profiles on Facebook, Twitter, Google+, Stumbleupon, Tumblr, LinkedIn, personal blogs, etc.
And tomorrow never comes…it could be next month, next year or maybe never…
One of the major challenges that your current business is facing it that your customers are changing the way they purchase.
You probably already have a website up and running with a nice product description and contact information, but you are selling and promoting your products and services at some of the largest online stores and you let them run the whole transaction and logistics.
But… What are you doing about your brand recognition? What kind of direct services are you giving to your customers? Why can´t you run your own online store?
You can have it…and you don´t need to wait till tomorrow…
With Quick Shopping Cart® you can make your store as unique as your products…
You don’t need technical skills to build a successful Web store. Quick Shopping Cart makes it easy to create an eye-catching store that accepts credit cards, integrates with Google® and eBay® and offers multiple shipping options – all with no set-up fees!
With hundreds of design options to choose from, you can customize your store to fit your style. However you decide to design your site, it still comes down to three basic steps:
Choose a design:
- Select from over 1,500 design and color combinations.
- Choose from 14 Category page styles and 11 Product Detail page styles to find the best layout for your products.
- Customize your store by adding your logo and adjusting colors, fonts, images, navigation and more.
Add your products:
- Organize your products in categories and subcategories.
- Specify product details, including SKU, description, pricing, options and inventory tracking.
- Create featured products, sale pricing and coupons. Choose product associations, cross-sells and up-sells.
- Use the Store Setup Wizard to walk you through your shipping, tax and payment options.
- Preview your store before you publish it.
- Offer secure customer registration and easy-to-use customer checkout.
- Accept major credit cards, PayPal Express Checkout and more.
- Ship to USA, Canada, Mexico, and more than 100 additional countries.
- View reports to track revenue, orders and website performance.