It’s time to change your SEO

The new SEO rules for your business

Sniffing the internet changes
Sniffing the internet changes

I usually pay attention to the changes, but lately the changes are going faster than the attention I give to them…

The latest news is that now you can do shopping on Instagram if you enable your business settings. 

So, what is the purpose of having an online store running from a domain website?

What is the point of maintaining a blog with information about your products?

Even google is suggesting that all internet pages should be compatible with the AMP format so that they can crawl them better. 

Forget to upload high resolution images to your website. Now you must use low resolution vectors and images that are loaded from a CDN so that your SEO is better.

The loading speed of your website has become the most important. The content does not count to get more visits.

The name of your online store now depends on the trends of the search engines and not so much on how wonderful your brand is.

The available technologies to build your website are less and less and at the end of the day all the pages look the same.

As all websites look the same, they are all penalized by search engines for having duplicate content.

It is the end of SEO and positioning for organic searches.

Only paid searches manage to close businesses after a significant investment of money in advertising.

Your visitors do not have time and want to buy fast and at the best price. They already have enough information about the product you are selling and they do not need it.

The whitelabel stores are a hoax because there are thousands that look the same. Unless you have a deep pocket to spend on online advertising.

Finally if you have a deep pocket maybe you should open a real store. At least you will know who enters to buy from you and who does not, without needing to pay an SEO consultant.

Or get you a better job…

Your Naked Domain Has Less Internet Traffic

Consolidate Your Website Traffic In A Single Domain – SEO Rule 1

the-best-search-engine-optimization-tools

According to Google® a “naked domain” is a Domain Name without its “www” prefix (for instance “cheap.group” would be the naked version of “www.cheap.group” (which would be the “non-naked” version of the Website).

There’s a possibility that Search Engines measure traffic going to the naked version of your Domain Name (“domainshotdeals.com”) and traffic going to the non-naked version of your Domain Name (“www.domainshotdeals.com”) as traffic belonging to two different Websites.

Even more, for some of its applications used in combination with your Domain Name, Google® only allows the use of the non-naked version of your Website (“www.cheap.group”).

More importantly, Google® itself redirects its own name to the non-naked version (i.e. If you type in google.com in your browser it will redirect to “www.google.com”).

It means that if you are not redirecting your naked domain to your non-naked domain, your real traffic may be underestimated by Search Engines and Website Traffic Evaluation tools.

The simplest way to redirect the naked version of your Domain to its non-naked version is by using the .htaccess file.

naked domains

Although .htaccess is only a file, it can change settings on the servers and allow you to do many different things, the most popular being able to have your own custom 404 error pages. .htaccess isn’t difficult to use and is really just made up of a few simple instructions in a text file.

You may be wondering what .htaccess can do, or you may have read about some of its uses but don’t realise how many things you can actually do with it.

There is a huge range of things .htaccess can do including: domain redirection, password protecting folders, redirecting users automatically, custom error pages, changing your file extensions, banning users with certian IP addresses, only allowing users with certain IP addresses, stopping directory listings and using a different file as the index file.

Creating a .htaccess file may cause you a few problems. Writing the file is easy, you just need enter the appropriate code into a text editor (like notepad). You may run into problems with saving the file. Because .htaccess is a strange file name (the file actually has no name but a 8 letter file extension) it may not be accepted on certain systems (e.g. Windows 3.1). With most operating systems, though, all you need to do is to save the file by entering the name as:

“.htaccess”

(including the quotes). If this doesn’t work, you will need to name it something else (e.g. htaccess.txt) and then upload it to the server. Once you have uploaded the file you can then rename it using an FTP program.